We write stories that sell
Bored of salesy content that doesn’t convert? With our best eCommerce copywriting, we help your brand tell the stories behind your products – and naturally draw customers in.
Writing for eCommerce businesses
For indie eCommerce brands and industry-dominators, this service is for you. We can bring your brand to life.
Customer researcher
It’s not about your awards, your ethics, or even your products. Good eCommerce copy taps into the mind of the customer. What do they actually want? We can help with customer research to identify pain points that build a winning eCommerce content strategy.
eCommerce product copywriter
Your products are the heart of your business – and we use our skills to explain why they should touch the hearts of your customers too. We write all our eCommerce copy in-house, to your brand style and requirements. Let’s tell a story that no customer can refuse.
Email and social media support
We’d love to team up with your marketing department and favourite graphic designer (or perhaps just your very enthusiastic CEO!) to build email campaigns and social media copy that shares your message. Coordinated content marketing campaigns that work.
Let's talk about your eCommerce brand
Reach out today to book your free consultation and find out how we can help your brand flourish with eCommerce copywriting and marketing.
Hear it from our customers
Included in this writing service
We tailor our service to your needs. Our expertise lies in:
- Customer research and analysis
- Copywriting for products
- Brand story and voice development
- Email campaign creation
- Social media copy in collaboration with your designer
- SEO best practices for Shopify and WordPress
Who this writing service is for
Our eCommerce writing and marketing services are for brands who:
- Need to find their place and establish their story
- Are looking for a fresh approach to rebrand their business
- Feel like they're fighting too hard for their customers
- Have website copy, emails and social media posts that don't align
- Create incredible products but don't know how to market them
- Yawn at typical sales content and want content that keeps customers coming back
FAQs
What does eCommerce copywriting entail?
eCommerce copywriting (and content writing, for that matter) is about creating the written content for your brand. This can include your website, ads, emails, social posts and even product packaging. Compared to general copywriting, eCommerce copywriting focuses more on your customers and encouraging conversions.
Are there different types of eCommerce copywriting?
Yes, eCommerce copywriting includes B2C, B2B, advertisement copy and even SEO. If you run an eCommerce business, our service is for all your written content needs.
Can you help me with Shopify?
Yes! We love to work with Shopify eCommerce stores to help them add content that sells.
How does SEO fit in?
Search Engine Optimisation (SEO) is an important part of your eCommerce marketing strategy, especially if you are relying on organic traffic for customers. We primarily employ SEO best practices on your website and blog (which we highly recommend having).
What is your process?
We always start with a consultation to find out what your goals are and discover your eCommerce business. From there, our process is tailored to your requirements. No two brands are the same, so every content marketing strategy we create is unique.
We do not use AI for any writing services we provide.
I haven't set up my business yet, can you help?
100% yes! Setting up your brand is an exciting time and we’d be honoured to help you develop your story and send your products out into the world through our writing.
What sort of eCommerce brands do you work with?
We are open to working with eCommerce businesses of all kinds, from B2B behemoths to cool and creative Etsy stores. We prefer to work with artisans and creative types in all industries – if you’ve got something unique to share, we want to be there for it.
Can you help with design?
Our expertise is in eCommerce writing and we firmly believe that the best person to handle any design element is always a designer. We can collaborate with your in-house designer and marketing team, or help you find a professional to handle that aspect of your business.